Statista data shows Instagram records 2 billion active users per month. This makes the platform target for marketers and individual users. 91% of active users report they watch Instagram videos weekly. Attractive and emotionally appealing visuals make a bigger impact on social media.
You do not have to be an expert to make professional-looking Instagram videos. You can use various tools on your phone or computer to edit your visuals. Your clips should not exceed 60 seconds. Let them tell stories and prioritize lighting. Let your content look unique and add captions and stickers.
Getting started
Your first step should be to know where your videos will come from. You may record your clips with your phone or professional camera. You can also gather photos and create clips from them. An important aspect is planning your content before you begin editing it.
A MacBook can be a choice tool for creating and saving your visuals. It is built with a high-performance capability. YouTube is one of the major sources for getting your visual content. You can download YouTube video on Mac and add different features on it.
The tricky part is downloading YouTube videos without problems. All that you require is to install a YouTube downloader. Download from any browser, Google Play, or Apple Store. Launch the download and copy the video’s URL on YouTube. Paste it on the downloader and wait for the process to complete. You may customize the quality and save from the downloads folder.
Know what your targeted audience prefers. The visuals you create must resonate with them. Know the demographics and their engagement patterns. Identify their content preferences. Planning ensures you achieve consistency in your content creation. Select clips or photos that will not require a lot of rework.
Choose a professional video editing software
Professional videography software lets you manipulate your clips in many ways. It lets you cut, add text, adjust lighting, and do more. Advanced software allows you to add high-quality audio and clarity to your videos. Choose software that is easy to learn without many technical problems.
Pay attention to lighting
Lighting improves the quality of your clips. It ensures the entire video is bright and attractive. Lighting brings out the details with great precision. Your content looks well-polished and professional. Lighting also sets the mood in your video.
Focus on quality
Quality videos are attractive and keep the audience engaged. If your videos are low quality, get video tips on how to make a low-quality video look better. Adjust the brightness and color to sharpen the background. Reduce noise and boost the resolution. Consider using one of the top content creation tools to boost the quality of your video.
Add captions
Captions provide textual descriptions of your clips. They provide deeper insights into your posts. Captions increase engagement and the aesthetics of your posts. Data shows that 92% of Instagram users watch videos on mute. They read the texts to understand what the post is about.
80% of users are likely to watch the entire content if it contains captions. Texts capture attention and clarity to the message. They are useful for boosting the SEO ranking of your videos. Learn how to create videos with captions to make a bigger impact. You may use ChatGPT to create resonating textual information.
Let the video tell a story
Stories and sharing keep social media vibrant with trending posts. Stories attract attention and drive people to share. Let your story have an introduction, body, and conclusion. Drive people to take action at the end of the story. Let the beginning contain an attractive scene. Stories have a wide range of benefits.
- They keep your audience engaged and encourage them to watch the clip at the end
- Stories connect with your audience and increase their emotional intensity
- Boosts your brand image by attracting trust from viewers
- Sets your brand apart as a unique and credible brand
- Increase lead generation, action rate, and conversion.
Do not complicate things
Complicated videos lose the attention of viewers. They lack engagement and do not meet the intended goal. Your Instagram clips will look complicated if you add too many details. You might add a lot of background features or have too many subjects.
Minimize the items you include in the visual. Cancel background noise to make your content look simple. Simplicity gives the impression that your content is professionally done. If you are not sure how to create a simple clip, use professional editing platforms.
Image Credit: Freepik
Use the Instagram video enhancement features
Instagram contains several features that improve your clips. The main features are Reels, Stories, and IGTV. IGTV lets you post content that is up to 60 minutes long when done using a desktop. Reels let you add effects and music to your content. You can create clips up to 90 seconds long. Stories let you share your daily moments. You can add music, GIFs, text, and filters to your content.
Keep videos light and short
Light videos contain fewer details and take up smaller space in storage. It opens quickly once a user clicks on it. You may use a compressing tool to ensure the content is light. Compression tools do not affect the quality of your content. Users are likely to watch short clips to the end compared to long videos. They want to know what happens in the end but do not want to wait too long to see the end.
Be creative
The impact of your clips depends on the level of creativity you invest in. Brainstorm new ideas to keep your content valuable. Learn ticks from the Instagram posts and follow trending clips. Download content if your gadgets are not shooting quality clips.
Conclusion
High-quality content captures the attention of viewers. They tend to keep audiences engaged more than long-form videos. The message should be clear and resonate with your targeted market. Let your content tell stories but also protect the integrity of the content. Keep the content simple and do not make it look complicated. Create short videos and use the editing tools on Instagram.