If you want your post to reach as many people as possible, embrace an Instagram hashtag strategy. In this evolving social media landscape, hashtags are secret sauces that captivate users’ attention worldwide. These words have the power to convert simple posts into viral sensations.
This blog post has a treasure trove of 50+ viral hashtags for Instagram that will elevate your post.
Hashtags’ Importance for Instagram Growth
We have heard of hashtags everywhere: TikTok, Instagram, YouTube, Facebook, Pinterest, and LinkedIn.
Ever wondered why these words or phrases are so important that we need to make proper strategies for them?
Hashtags are small power boosters that sparkle your content and make it viral within hours. Think of them as keywords people search on the platform, and your posts will appear if you’ve used them.
For Instagram, using the right hashtags increases the brand’s visibility to the target audience and allows it to be discovered by diverse communities.
Research showed that Instagram posts with just one hashtag have 12.6% more engagement than posts without hashtags. Crazy, isn’t it?
However, to go viral, you must know which hashtags you must use and how many.
Do Instagram Hashtags Work in 2024?
Hashtags has always been hotly debated, particularly in light of Instagram’s advice to use no more than three or four hashtags (more on that later).
Nonetheless, one of the greatest methods to be found by new audiences on Instagram is still to use pertinent, targeted hashtags (as well as keywords) on posts and Reels.
Because of this, it’s critical to have a well-thought-out hashtag strategy; otherwise, you may be passing up chances to improve your content, increase engagement, and gain followers.
Types of Instagram Hashtags
Since hashtags guide the audience in discovering social media, it’s necessary to explore the options so we can use the right one.
Here are some common types of Instagram hashtags:
1. Branded Hashtags
A hashtagged phrase created and utilized on social media by a brand is known as a branded hashtag. It only connects to the brand and stimulates discussions about its goods, services, and advertising campaigns.
2. Community Hashtags
Through a common interest, cause, or experience, a community hashtag helps social media users identify and connect with one another. They classify content related to a specific topic or niche and foster a sense of community.
3. Product Hashtags
Businesses use product hashtags for posts about their goods and services. Usually, something generic like #hairsalon or #knitwear will be used. To share particular goods and services, use hashtags like #blackhairsalon or #handmadeknits, which are more specialized.
4. Industry Hashtags
These hashtags are widely used in your niche or industry. They facilitate the connection between your content and a larger audience interested in a specific sector or subject.
For instance, you might connect with those industries if you’re a traveling food photographer by using hashtags like #foodie, #travelphotography, or #foodphotography.
5. Trending Hashtags
Trending hashtags are frequently mentioned, and current trends are utilized. These enable brands to connect with a larger audience, participate in popular discourse, and project a relatable image on social media.
Using trending hashtags also gives virality.
6. Geographically-Based Hashtags
The physical stores and online stores go hand in hand. So, focusing on location-based hashtags is necessary. These are excellent for focusing on users in a particular location. Consider #hairsalonnyc or #bakeryatlanta.
7. Hashtags for Campaigns
When running a giveaway or sponsored advertisement on a particular platform, you can monitor campaign-related activity by using a special hashtag.
For example, the recent election campaign of political parties in Pakistan had specific hashtags to get more discovery.
8. Hashtags for Events
Use these hashtags, like #SXSW2023 or #CES2023, as a company or business owner to contribute to the discussion about a particular event or industry conference.
How Brands Are Using Hashtags in 2024?
In 2024, brands use hashtags in various ways to improve their visibility and marketing tactics. Hashtags are used to filter user-generated content, run viral challenges, and promote brands. Short-lived and location-specific trending hashtags are used to discuss current events and highlight brand values. Furthermore, brands target their content and improve discoverability by utilizing hashtags unique to their industry.
It is now easier for brands to develop and maintain their hashtag strategies thanks to the availability of AI-powered tools that help generate trending and relevant hashtags.
Let’s talk about how to make a foolproof Instagram hashtag strategy in 2024.
Instagram Hashtag Strategy
Instagram hashtags can propel your content to new heights. But to leverage their full potential, you need a strategy so you don’t use them randomly.
The right placement of appropriate hashtags is the key to getting results.
Although it seems like everyone has their own opinion on hashtag placement, some tried and tested strategies to grow an Instagram account (and become viral, too!) are;
- Use relevant hashtags as irrelevant hashtags will frustrate the audience.
- Use hashtags that competitors use to attract a relevant audience.
- Use hashtags that the target audience is searching for so they can land on your page.
- Don’t overuse hashtags because they often look spammy and, therefore, are not considered a good practice.
Check out the Instagram hashtag strategy to stand out in 2024.
Viral Instagram Hashtags
The secret sauce to becoming viral on Instagram is to use a mix of relevant, user-generated, and viral hashtags.
We can generate user-generated hashtags by researching competitors and understanding the pain points of our target audience. We can also brainstorm relevant hashtags for our content.
But,
The viral hashtags always get the least attention despite their ability to ignite our Instagram posts.
Here are some viral hashtags on Instagram based on different categories and niches.
1. Fashion
If you are a fashion influencer or love to flaunt your style on your Instagram account, here are some hashtags you can use to make them appear on top of search algorithms.
#OOTD (Outfit of the Day)
#Fashionista
#StyleInspo
#InstaFashion
#StreetStyle
#FashionBlogger
#TrendAlert
#OOTN (Outfit of the Night)
#FashionAddict
#FashionDiaries
#LookBook
#WIWT (What I Wore Today)
2. Food
For food lovers who have dedicated a highlight on their Instagram handles to food, here are some quick viral hashtags.
#Foodgasm
#InstaFood
#Foodstagram
#Yummy
#NomNom
#Eeeeeats
#FoodHeaven
#FoodLove
#FoodComa
#FoodForThought
#GetInMyBelly
3. Travel
Travel freaks can use hashtags in their posts to help their videos and pictures gain significant traffic.
#Wanderlust
#Adventure
#Traveler
#TravelPhotography
#TravelBlogger
#InstaTravel
#TravelLife
#TravelAddict
#TravelMore
#RoamThePlanet
#PassportReady
4. Beauty
We also have something for beauty or makeup influencers in stock.
#GlowingSkin
#NaturalBeauty
#BeautyRoutine
#BeautyGoals
#BeautyHacks
#BeautyCommunity
Pro Tip: Don’t just blindly use these hashtags to go viral. Always pick those that are relevant to your content so your posts don’t look spammy.
For example, if you’re posting a meme where a person is dancing, you can use #meme #dance #share #video, etc.
Also, for best results, restrict yourself to 3 to 5 hashtags per post.
Use of AI to Create Viral Hashtags
Since AI’s evolutionary introduction, it has helped humans in multiple ways. AI can also be your partner in finding viral hashtags.
Numerous AI-powered tools can help create trending hashtags for social media posts. These tools use large text data and natural language processing to create trending and relevant hashtags.
Ahrefs’ Instagram Hashtag Generator, Hootsuite’s Hashtag Generator, and Inflact’s Hashtag Generator are a few well-known AI hashtag generators. These tools aim to increase organic engagement, build brand reputation, and draw in more impressions by creating hashtags based on keywords, sentences, or images.
The tools can create customized hashtags that reflect the joint effort by inputting campaign details, brand names, or collaboration themes. This encourages engagement and creates a consistent brand narrative across influencer collaborations.
Use ChatFAI to create a character that is a hashtag strategist. You can either use ChatFAI to create a marketing expert who, on your behalf, can research the hashtags in your industry, niche, and geography and provide you with the ultimate list that you can use instantly.
To get clarity or train the chatbot, you can ask multiple questions from the character about what’s and why, and it will help you find relevant hashtags to add sparkle to your post and make it go viral.
Conclusion
No one can deny hashtags’ superpowers. For Instagram, these words work like a magic pill to increase visibility and virality.
The blog post has compiled 50+ hashtags to become viral on Instagram.
However, don’t use them for the sake of virality. Pick them wisely to make authority on the platform and become visible to a global audience.
You can also use ChatFAI to get ideas for viral Instagram hashtags.
FAQs
Q: What Are the Most Viral Hashtags on Instagram?
There are multiple hashtags that can make you viral on Instagram. Some of them are #love #meme #dance #meme #instagood.
Q: What Are 3 Popular Hashtags?
According to Hootsuite, the three popular hashtags are;
- #love (2.1B)
- #instagood (1.6B)
- #fashion (1.1B)
Q: How To Get 1,000 Likes on Instagram With Hashtags?
To get 1000 likes on Instagram, you must be mindful while using hashtags. Use a 3×3 strategy to attract the right audience. Also, use a mix of niche-specific, product-specific, and popular hashtags so your post can get due attention from the target audience.
Q: What Hashtags Make You Famous on Instagram?
For different niches, there are different hashtags that can make you famous on Instagram.
If you’re a fashionista, try using the #fashion hashtag, as it’s relevant as well as popular. You can also use #travel #art #style #photography #beautiful too, depending on your niche.