13 AI Marketing Tools You Should Try In 2024

If you are a digital marketer and are looking for marketing tools and strategies to upscale your marketing game, you must eventually stumble upon AI for this purpose. Like other fields and disciplines, AI also comes equipped with the latest technologies and tools to help marketers develop their marketing strategies.

If you are new to digital marketing and are looking for AI marketing tools to help you boost your market reach, this listicle has got you covered.

What Is AI Marketing Tools?

Before moving towards the part where we provide you with a list of some of the best AI marketing tools you should try your hands on in 2024, let us first briefly introduce what AI marketing tools actually are.

As suggested by the term itself, AI marketing tools are AI- or artificial intelligence-powered tools that can aid you in achieving your marketing goals. These tools include some platforms for creating content and others for email generation and deployment.

13 AI Marketing Tools You Should Try In 2024

Here is the list of the 13 best AI marketing tools to help you take your marketing game to a new level in 2024.

1. Beacons AI

Beacons AI is a great tool for creators who want to secure the brand deal they have been eyeing for a long time. This tool allows users to create customized brand pitches. All they need to do is set the preferred tone, put in the required information, i.e., the brand’s values and voice, and have their pitch ready.

Best Features

1. Personalization

Once you select a brand, set the desired tone and provide the tool with all the things you want to be included in the pitch, and the tool will create a personalized pitch for you.

2. Brand Database

Thanks to the tool’s diverse and wide brand database, you can reach out to many brands in just a few clicks.

3. User-Friendly

Despite the complexity of the work this tool gets done, its interface is pretty user-friendly, so you don’t feel frustrated along the process.

Pros

Integration with Zapier
Personalized pitch creation
Easy to use

Cons

Lacks advantage analytics features

Ratings

The tool is rated at 4.8 out of 5.00 and is often considered reliable by digital marketers.

Pricing

You can get the pitch generated from the tool and include it in your bio link for $10/month.

2. Lexica Art

Lexica Art could be a useful AI marketing tool for bloggers wanting to work on the SEO of their blogs and looking for ways to promote their blogs and writing pieces on various handles. Using this AI tool, you can generate customized thumbnails and do other customizations.

Best Features

1. Image Gallery

Lexica Art comes with an image gallery where you can choose the images you want to add to your advertisements and boost the visual appearance of the marketing campaigns.

2. Personalized

Make the look of the marketing ads and brochures more personalized using the add image feature of the tool. It enables you to enhance the appearance of the image you add and even has the margin to create more related images.

3. Search Bar

Using the search bar at the top of the tool, you can input the text of your ads and find hundreds of relevant images.

Pros

User-friendly and easily accessible
The gallery contains tons of images
Generate more images in a short time

Cons

You can’t choose a specific art style

Ratings

Lexica Art has received a rating of 2.9, with users raving about its user-friendly interface and how it helped them boost the visual appearance of their marketing campaigns.

Pricing

The starter plan offers some basic features and is priced at $8 per month, $18 is the cost of the advanced plan, the pro plan comes at $28 per month, and the ultimate plan is priced at $48 per month.

3. Japer AI

One of the major parts of marketing is copywriting, and there could be no better AI marketing tool for Content marketing than Jasper AI.

This tool has been around for several years and is predominantly one of the best in the market to help you create content copy for your marketing content and correctly promote your product and service.

Best Features

1. Diversity

You can create a diverse range of content copies using this tool, from marketing emails to blog posts, product descriptions, etc.

2. Performance Analytics

Besides creating the content you want to put up online, you can even track your content’s progress using the AI tool’s performance analytics feature.

3. Templates

With Jasper AI, you don’t need to spend too much time in researching or brainstorming content ideas from scratch, as it has several content templates to start from.

Pros

You can track the content performance
Provides AI assistance to write content
The back end of the platform is quite simple

Cons

It lacks its own SEO tool
Needs human assistance

Ratings

Over 10,000+ active users have collectively rated this AI tool at 4.8 out of 5.00. Most of the users loved the tool for its extensive security and safety features.

Pricing

There is a creator plan at $39/month, Pro is priced at $59/month, and for users wanting all the advanced features, there is a customized plan called the Business plan.

4. Rapidely

Rapidely, as the name suggests, allows businesses to rapidly move past the business hurdles concerning marketing.

This AI-powered tool lets businesses optimize their workflow and analyze the performance of the content, thus helping them make well-thought-out decisions.

Best Features

1. Optimized Workflow

This tool accesses and monitors the performance of businesses and optimizes their workflows by minimizing effort and automating tasks.

2. User-Friendly Interface

Despite being a tool responsible for complex tasks, Rapidely features a user-friendly interface, allowing users to get the most out of it.

3. Actionable Insights

Generating quick and actionable insights helps businesses achieve desired results without unnecessary delays.

Pros

The tool is quite affordable
Features user-friendly interface
It helps users make quick decisions
Streamlines the workflows

Cons

Lacks the calendar sharing feature

Ratings

The tool is rated at 4.7 out of 5.00 and has almost all the features users want for better marketing campaigns and streamlined content flow.

Pricing

The premium plans of the tool start from $29/month and go all the way up to agency-level plans.

5. Seventh Sense AI

Seventh Sense AI can be useful for users wanting to generate leads and shape their marketing campaigns around lead generation and user interaction.

No matter how far social media handles have come, the impact of email marketing campaigns is still undeniable, which makes space for AI marketing tools for emails. This tool helps you send marketing emails at the right time to capture the audience.

Best Features

1. Customization

The tool monitors customer behaviors and choices and shapes the emails around their preferences to generate better leads. For this, it integrates with HubSpot.

2. Optimal Delivery

Seventh Sense AI integrates into users’ social media handles to judge when they will most likely open their emails and schedule them accordingly.

3. Open Rates

Thanks to this tool’s optimal delivery times and customized emails generated, the email opening rates significantly increase.

Pros

Sends emails at the optimum time
Customizes the emails based on user preferences
Boosts the CTR and email opening rates

Cons

The tools’ predictions can go off at times

Ratings

This tool is rated at a solid 4.8 out of 5.00 and has reportedly helped several users in their lead-generation process.

Pricing

With the HubSpot extension, you can get the tool at $64 per month; for the Marketo extension, you would need to pay $360/month.

6. Phrasee

Phrasee is another AI marketing tool that you can use to create engaging and interactive marketing content across various digital platforms.

This tool uses advanced AI-enriched algorithms to create content that resonates with the audience’s needs, ensuring the content is optimized for conversions.

Best Features

1. Real-Time Testing

To ensure that none of the content and message goes to waste, the tool does real-time testing of all of the written text messages.

2. Variations

This tool works to create content for a vast range of channels, including social media handles, push notifications, emails, etc.

3. AI Assistance

The tools seek the help of AI chatbots and algorithms for writing the marketing content and making it seem human-written.

Pros

Optimizes content for effective marketing
Uses AI algorithms to generate content
Provides real-time testing

Cons

You won’t get a free trial

Ratings

This tool is rated at a solid 4.00 out of 5.00 and is appreciated by users for its effective marketing campaigns and content generation features.

Pricing

The tool’s pricing varies depending on the features you want to access and various other business needs.

7. Optimove

Regarding AI marketing tools for emails, one name that would never go off the list is Optimove.

Besides aiding businesses in effective email marketing campaigns, this tool also helps them engage the customers and ensures that the customer’s loyalties remain true to their business.

Best Features

1. Personalization

This tool uses data management tactics and tools to ensure that the emails are as per the customer preferences and that all the marketing content reaching them is tailored to their needs.

2. Increased ROI

The tool also effectively works to increase the ROI of businesses; most of them reportedly noticed an increase of around 500%.

3. Campaigns

The marketing campaigns led by this tool are supposedly more optimized and have higher efficiency rates than those led solely by humans.

Pros

It ensures customers’ loyalty
Generates effective marketing campaigns
Ensures content personalization

Cons

Insufficient industry-specific features

Ratings

This platform has received a rating of 4.4 out of 5.00, with users complementing it as an efficient campaign management platform.

Pricing

The plans are priced differently based on the customer’s needs, and they can get one customized based on their requirements.

8. Content at Scale

For users wanting to empower their marketing campaigns with blog posts and upscale their blogging journey, Content at Scale can be one of the best AI marketing tools for Content marketing.

Best Features

1. AI Detection

The content written by this AI writing tool will likely pass all the AI detection tools you use. This points towards the fact that the content generated by this tool resembles human-written content.

2. High-Quality

Though the tool is not as detailed as Jasper AI or Surfer, its content generally tops the other two tools regarding quality.

3. SEO-Optimized

The content generated by this tool qualifies as effective for SEO.

Pros

Generates SEO blog posts
Content comes to be 70% human written
Produces high-quality content

Cons

The UI of the tool isn’t too good

Ratings

This tool outshines its competitors with a rating of 4.7 out of 5.00, with its high-quality human-like content being the highlight for most users.

Pricing

The price of the tool starts at around $250 per month and goes all the way up to advanced agency-level plans with WordPress plugins.

9. AdCreative AI

Looking for a tool to create effective, eye-catching ads? AdCreative AI has you covered. Finding the right AI marketing tools for sales can be arduous, considering that there are plenty of them in the market, with most of the tools failing to give optimized performance.

But AdCreative AI is enriched with some high-class features to generate compelling ads for your marketing campaigns.

Best Features

1. Templates

To kickstart your ad marketing journey, the tool comes with hundreds of templates and ad portfolios to choose from.

2. Ad Generation

This tool has several features, including multimedia integration to design tools to aid you in your ad generation process.

3. Conversion

The ads created by this platform can be personalized as per user liking. This can help you increase your conversion rates.

Pros

Generates on-the-go ads
Supports effective ad campaigns
The tool is time-efficient

Cons

You can’t edit or change the ads
The tool might struggle to scale images at times

Ratings

With a rating of 4.00 out of 5.00, this tool has emerged as one of the top AI marketing tools in the industry.

Pricing

The pricing of AdCreative AI starts from $29/month and goes to $899/month for premium plans.

10. Evolv AI

Evolv AI is another AI marketing tool that allows you to take as many marketing risks as possible. One of the best AI tools for marketing automation is the one that allows users to take risks and experiment with various marketing tactics, and Evolv AI does just that.

Best Features

1. Automated Marketing

The platform allows users to automate the marketing process by instantly developing and deploying marketing copies and playing around with user preferences.

2. Integration

This tool seamlessly integrates with other platforms to make all the different marketing tasks convenient.

3. Easy Learning

Due to being a platform allowing users to test their marketing campaigns, this tool supports easy learning.

Pros

The tool makes marketing automated
It supports easy learning
Evolv AI allows easy integration

Cons

It isn’t equipped with the latest features

Ratings

The tool is rated at 4.00 out of 5.00 and is loved by users for its integration features.

Pricing

Evolv AI’s pricing varies depending on users’ needs and the features they want to add to their tool.

11. Magic Thumbnails

As evident from its name, Magic Thumbnails allows users to design and test multiple thumbnails simultaneously. With this tool at your service, you won’t have to hire a video editor or professional to make the thumbnail for your YouTube videos. It helps you make several thumbnails in a few minutes.

Best Features

1. Cost Effective

This tool is cost-effective as you can make thumbnails in bulk at a nominal price. Also, considering that hiring a video editor can cost you a lot of bucks, this could be a good alternative.

2. Templates

The tool offers numerous thumbnail templates for various layouts, designs, and thumbnail sizes.

3. Customization

You can easily customize the thumbnails based on the title and content of your video and can conveniently find relevant aesthetics.

Pros

The thumbnail creation process is automated
The tool is cost-effective
You can create thumbnails in bulk

Cons

Editing the thumbnails isn’t easy

Ratings

This tool stands at a rating of 4.3 out of 5.00. Users admire its quick and cost-efficient working.

Pricing

On this platform, you can make 40 thumbnails for $5 and 80 for $10.

12. Copy AI

Another tool that can help you generate marketing content without depending too much on human efforts and getting AI machines into use is Copy AI.

Users have appreciated this tool for its interactive interface and diversity, i.e., the ability to conveniently create content for different social media handles and marketing campaigns.

Best Features

1. SEO-Optimized Content

The content, i.e., blog posts, long-form articles, lists, and marketing copies created by Copy AI, is usually SEO-optimized and can help you reach a wider audience.

2. Customization

Based on the brand information you provide and the prompts, the content generated by this tool is generally brand voice optimized.

3. Automation

Most of the operations on this platform are automated, saving users plenty of time and lots of resources.

Pros

Generates a wide range of content
It comes with plenty of content templates
The generated content is SEO-friendly

Cons

Customer support is non-existent

Ratings

The tool outsmarts other competitors like Jasper AI, Surfer SEO, etc., with a rating of 4.7 out of 5.00.

Pricing

The cost of the tool starts from $49/month and goes up for other premium and advanced-level plans.

13. Surfer SEO

Surfer SEO is the last tool on this list of the best AI marketing tools. This tool is meant to help you boost the scale of your business. As SEO is already part of the name of this tool, it evidently means that this tool would have to do something with SEO.

In addition to helping you write content for marketing campaigns, Surfer SEO, being one of the finest AI marketing tools for SEO, helps you rank them on search engines.

Best Features

1. Content Scoring

When you write content, such as blog posts, lists, etc., on this tool, it analyzes the writing piece based on various SEO factors and gives it a score.

2. Insights

Once you choose the target audience, decide on the kind of content you want to put out there and set the brand voice. This tool provides you with useful content insights, i.e., keywords, content outline, etc.

3. Integration

You can even integrate Surfer SEO with other marketing tools like WordPress, Jasper AI, Google Docs, etc., for convenient writing.

Pros

It plays the role of a content editor
It helps you optimize content for search engines
Develops the structure and hierarchy of the content

Cons

The keyword research isn’t too advanced

Ratings

This tool has received a rating of 4.5 out of 5.00 and has thousands of active users relying on it for the SEO of their content.

Pricing

The cost of the tool starts from $119 and goes all the way up to $419. You can even get a plan customized for yourself and add some additional features.

Conclusion

This summarizes the listicle exploring the 13 best AI marketing tools you should try in 2024. In this listicle, we have briefly introduced AI marketing tools and listed some of the best AI marketing tools you can find in the market.

Each of the tools we included above is specialized to perform a specific purpose for your marketing campaigns, with some of them aiding you with content marketing while others playing their part in email marketing.

Hopefully, with this guide at your service, you can now reach your marketing goals more swiftly and efficiently.

FAQs

Q: What Is the Best AI To Use For Marketing?

ChatFAI is one of the best AI tools you can use for marketing. This tool can handle multiple social media handles simultaneously, saving you time and effort.

Q: What Can AI Be Used For In Marketing?

AI tools can serve multiple purposes in marketing, from creating content for your social media posts, ad copies, and marketing campaigns to scheduling promotional emails and making visual content like thumbnails, ads, etc.